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Is Your Nonprofit Repelling Donors?

Every nonprofit in existence needs money.  Your ability to pay the bills depends upon it, not to speak of your ability to accomplish your mission.  But do you really understand what it takes to be attractive to donors?  Is your organization truly fundable?  Or, have you inadvertently created an atmosphere that repels givers?

In this week’s article, we are going to explore key elements of fundability by looking at three areas of concern:  mission, structure and behavior.

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Don’t Avoid Your Nonprofit’s Problems

Imagine this scenario:  You are catching up on Facebook one night when you see a post from a friend.  Someone you both know has been diagnosed with a horrible disease and given little hope for recovery.  You find out later that this person had experienced all the warning signs…pain, fatigue, other clues…for months before they finally summoned up the courage to see their doctor.  If only they had gone when they first realized something was wrong, maybe they could have been helped.

Sound familiar?  Sure it does.  We have all heard those stories.  But what about your nonprofit?  Is it possible that this very ostrich-like tendency can also plague a nonprofit?  I’m here to answer that question with a resounding, “YES”!  We see it everyday, and the results are just as deadly.  What you don’t know absolutely CAN hurt you!

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