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Six Ways to Really Scare Away Your Donors

This popular article is reprinted from October 2009. Enjoy!

Halloween is upon us…and there is no more appropriate topic that we could cover than how to effectively scare away donors.  In the, um, spirit of the season, let’s look at six ways to guarantee donors will want nothing to do with you!

Be undefinable. Keep ’em guessing, we say.  Why box yourself into a specific purpose when you can be fluid and flexible…you know, all things to all people.  You need the freedom to pounce on whatever new cause-de-jour comes along.  Let those other nonprofits label themselves.  Not you, though…you be a chameleon.  Keep changing it up.

Be ineffective. Boy, this one gets them every time.  If you want to make a really bad impression, just refuse to accomplish anything measurable.  Rely on grand platitudes and empty rhetoric.  Plan constantly, but never, ever get anything done.  That’s waaaay too much work.  Hey, I know…just pretend you are a congressman!  Talk the talk, then talk some more!  With a little practice, you’ll be a pro at kicking the can down the street.

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