Let’s face it. Times couldn’t be tougher for many nonprofits, especially when it comes to raising money. And in the nonprofit world, things often run in inverse proportion: The tougher the economy, the greater the need…and the scarcer the resources. So what can you do to beat the odds and secure the necessary funding to run your programs?
Let’s try a little exercise. Grab a piece of paper and write down 5 creative ideas for raising a significant amount of money for your organization. Now, take a look at the list. What do the 5 items have in common? If you are like most people, your list is mostly populated by event ideas. I bet that half of you wrote down a golf tournament!
First of all, there is absolutely nothing wrong with events. Events, such as golf tournaments, can indeed be successful exercises that raise your organization’s profile, as well as some money. But events are costly, both in terms of overhead and labor. Large events can take months to plan, scores of volunteers to pull off…and may or may not end up netting much money. Nothing like having 6 months of planning go down the drain when it rains on the big day! If you want to see big improvements in your fundraising ability, you simply must learn to think differently. Think relational instead of transactional.