Once upon a time, there were two websites, each belonging to a different charity. Our tale follows the adventures of these websites.
The first website…we’ll call it “the good site”…was considered a real asset to its owner. While not fancy or flashy, it was nice to look at and was obviously well taken care of. The content of the good site talked about the charity, the charity’s mission, its programs…it even had nice pictures of some of the volunteers helping the charity’s beneficiaries. And, everything was correct and up to date. The good site was very good indeed.
The other website…we’ll call it “the bad site”…was also considered a real asset to its owner. It was fancy and flashy and quite beautiful to behold. The content of the bad site talked a little about the charity, the charity’s mission, its programs…but, it talked a lot more about the charity’s president, John, and John’s for-profit business. In fact, it was kind-of hard to tell who the website was supposed to be promoting, John or the charity. There were some nice pictures of John, John’s family…even John’s dog…plus lots of conveniently placed “Buy Now” buttons for website visitors to snap up John’s new book. The bad site was very bad indeed.