The following is a guest post from Kindful, a nonprofit software company that helps you organize your data and manage your donors better.
If you’ve started looking into raising money or have already collected your first donations, you’ve probably had someone tell you that you need a donor management platform or donor management software.
There are many benefits to having a donor management platform, but first, what is a donor management platform? Great question! It’s a broad term for a database that is built to help nonprofits organize, understand, and manage their donors and their data. You may also see it used interchangeably with nonprofit CRM (constituent relationship management) software.
Now that you know what it is, it’s time to dig a little deeper: Why do you need one?
Here are five reasons why you should invest in a donor management platform:
- It makes it easier to manage your donors.
It goes without saying, but we’re going to say it anyway: The most basic function of a donor management platform is to make it easier to manage your donors. That means helping you do things like organizing all of your data in one place and tracking donations, as well as integrating platforms and providers you already use.
- It makes it easier for your team to manage your donors.
Instead of all of your information living in separate notebooks, spreadsheets, or even several people’s heads, you’ll have a centralized location they can go to in order to track fundraising efforts, communications, and more. When you move all of your information into a donor management platform, you’re making it easier for different members of your team to tag in and do their job.
- You’ll be able to see giving trends and opportunities.
The better you understand your donor data, the bigger impact you’ll be able to make. When all of your data is in one place, you’ll be able to track trends and opportunities that you wouldn’t otherwise be able to see. In fact, most donor management platforms have tracking and reporting tools to help you do just that.
- You’ll have a central platform for all of your integrations.
Mailchimp, QuickBooks, QGiv, oh my! Once you get up and running, you’ll probably find that you’re using many different technology partners to meet your needs. Having a donor management platform means you’ll also have a central place for all of your integrations.
- It will save you time.
Just imagine the time you’ll save by having all of your tools integrated with one platform (and when all of your donor data is in one place). Now you can use that time to focus on raising more money.
That’s right: A donor management platform is ultimately an investment that lets you invest more time and energy back into raising more funds and carrying out your mission.
To learn how you can manage your donors with Kindful, schedule a demo today.
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