You have seen the videos from stores during Black Friday: mass amounts of people funneling into a store to grab anything and everything they can. People go on day-long shopping sprees to cross off everything on their list for the holiday season. Now there is Cyber Monday, where people can get the same deals that Black Friday offers, only from the comfort of their own homes. With all the focus on gifts and deals, it is easy to overlook that giving to charities can be just as rewarding as giving a good gift. Fortunately, to go along with Black Friday and Cyber Monday, there is #GivingTuesday on November 28th. What is #GivingTuesday? It is an organization founded in 2012 by New York’s 92nd Street Y. Here is the ‘about’ section of its website:
#GivingTuesday harnesses the potential of social media and the generosity of people around the world to bring about real change in their communities; it provides a platform for them to encourage the donation of time, resources and talents to address local challenges. It also brings together the collective power of a unique blend of partners— nonprofits, civic organizations, businesses and corporations, as well as families and individuals—to encourage and amplify small acts of kindness.
As a global movement, #GivingTuesday unites countries around the world by sharing our capacity to care for and empower one another.
To join in, use the hashtag #GivingTuesday on your social media accounts to spread the word about what charities you are giving to this holiday season! If you’re managing a nonprofit, this would be a great way to encourage your donors to share their passion towards your organization. You can never underestimate the impact word-of-mouth has in the nonprofit sector!
Additionally, we would be remiss if we didn’t mention Charitable Solicitations Registration. The majority of U.S. States have rules and regulations regarding nonprofit charitable solicitations. Be sure your nonprofit is compliant with these laws and has permission to seek donations.